What Is Depop? Your Guide to Buying and Selling

Depop has exploded from a niche fashion app into a global marketplace, reshaping how a generation thinks about shopping. Part social network, part e-commerce platform, it’s where vintage finds, streetwear grails, and unique, handcrafted items find new homes. But what exactly is Depop, and how do you navigate this vibrant community to score amazing deals or build a successful side hustle?

This ultimate guide breaks down everything you need to know. We’ll cover what makes Depop unique, how to get started as a buyer or a seller, and advanced strategies to master the platform. Whether you’re looking to refresh your wardrobe sustainably or turn your closet into a business, you’ll learn why Depop is more than just an app—it’s a cultural movement.

What Exactly Is Depop?

At its core, Depop is a peer-to-peer social shopping app that allows users to buy and sell new, used, and vintage clothing, accessories, and other items. Founded in 2011, it was designed to feel like browsing a creative friend’s closet. The interface resembles a social media feed, where you scroll through items, follow shops you love, and “like” pieces to save them for later.

Unlike traditional e-commerce sites like eBay or Amazon, Depop places a heavy emphasis on community and personal style. Sellers are encouraged to be creative with their photography, model their own clothes, and build a distinct brand identity. This focus on visuals and personality has made it particularly popular with Gen Z and millennials who are looking for unique pieces that reflect their individuality.

The platform operates on a simple model: sellers list items, buyers purchase them through the app, and Depop takes a 10% commission on the total transaction price (including shipping). This straightforward structure has empowered millions of young entrepreneurs to launch their own online shops directly from their smartphones.

Why Has Depop Become So Popular?

Depop’s rise isn’t just about selling old clothes. It’s a phenomenon driven by a perfect storm of cultural shifts, technological convenience, and a unique community feel. Here’s a closer look at the key factors behind its explosive growth.

A Focus on Sustainability and Circular Fashion

One of the biggest drivers of Depop’s success is the growing awareness around sustainable fashion. Consumers, especially younger ones, are increasingly concerned about the environmental impact of fast fashion. The industry is notorious for its waste, pollution, and resource consumption.

Depop offers a direct solution by promoting a circular economy. Instead of buying new, users can purchase pre-loved items, giving them a second life and keeping them out of landfills. This act of buying and selling secondhand clothing is not just economical; it’s an environmental statement. For many users, choosing Depop is a conscious decision to opt out of the wasteful cycle of trend-driven consumerism.

The Thrill of the Hunt for Unique and Vintage Pieces

In a world of mass-produced fashion, Depop is a treasure trove of one-of-a-kind items. It’s the digital equivalent of digging through a vintage store or a thrift shop, but with a much wider reach. You can find everything from genuine 90s band tees and rare Y2K tracksuits to designer pieces from past seasons that are no longer available in stores.

This “thrill of the hunt” is a major draw. Buyers love the feeling of discovering a unique grail that no one else will have. The platform’s algorithm and search functions make it easier to find specific aesthetics, whether you’re into cottagecore, goth, or retro sportswear. This curation and discovery process is a core part of the Depop experience.

The Power of Community and Social Commerce

Depop isn’t just a marketplace; it’s a social network. Users follow their favorite sellers, comment on listings, and message each other about items. This social interaction builds a sense of community that is absent from traditional retail websites.

Sellers are not anonymous storefronts. They are creators, stylists, and influencers who build a following by curating a specific aesthetic. They model the clothes, share their personal style, and engage directly with their audience. This human element creates trust and loyalty, turning a simple transaction into a more personal and engaging experience.

The Rise of the “Depop Famous” Entrepreneur

Depop has democratized entrepreneurship. Anyone with a smartphone and a closet of unwanted clothes can become a seller. The app has given rise to a new generation of young business owners, some of whom have turned their Depop shops into full-time careers, earning six-figure incomes.

These “Depop famous” sellers often become style icons in their own right, influencing trends and building dedicated communities around their brands. Their success stories are inspirational and demonstrate the platform’s potential as a legitimate business tool. This low barrier to entry empowers users to monetize their style and business acumen, making Depop a hub of creative and commercial activity.

Getting Started on Depop: A Buyer’s Guide

Ready to start shopping? Navigating Depop as a buyer is exciting, but knowing a few tips can help you find the best items and ensure a smooth transaction.

Step 1: Setting Up Your Profile

1. Download the App: Depop is available for free on both iOS and Android.
2. Create Your Account: Sign up with your email, Apple ID, or Facebook account. Choose a unique username—this is how other users will identify you.
3. Personalize Your Profile: Add a profile picture and a short bio. While not essential for buying, it helps you appear as a legitimate and engaged member of the community.
4. Connect Your Payment Method: Go to your settings and link your PayPal account and/or a debit/credit card. Most transactions on Depop are handled through Depop Payments or PayPal, which provides buyer protection.

Step 2: Finding Your Style and Items

Depop is vast, so knowing how to search is key.

• Use the Search Bar: This is your most powerful tool. Be specific with your search terms. Instead of “jeans,” try “high-waisted vintage Levi’s 501s.” You can filter searches by size, price range, brand, and location.
• Explore the “My DNA” Feature: On the explore page, you can select your favorite styles, brands, and categories. Depop’s algorithm will then curate a personalized feed of items it thinks you’ll love.
• Follow Shops You Like: When you find a seller whose style resonates with you, give them a follow. Their new listings will appear in your home feed, making it easy to see their latest drops.
• Browse by Category and Curated Edits: The explore page features curated edits by Depop’s team, highlighting trends, specific aesthetics (like “Cyber Y2K” or “Gorpcore”), and noteworthy sellers.

Step 3: Making a Purchase

Once you’ve found an item you love, it’s time to make it yours.

• Read the Description Carefully: This is crucial. Check the size, measurements, condition (look for terms like “like new,” “good condition,” or notes about flaws), and the shop’s policies (e.g., if they accept returns).
• Examine the Photos: Look at all the pictures provided. Zoom in to check for any potential stains, holes, or signs of wear. If a seller is wearing the item, it can give you a better idea of the fit.
• Ask Questions: Don’t be shy! If you need more measurements or want to see another photo, send the seller a polite message. Most sellers are happy to help.
• Negotiating the Price: Some sellers are open to offers. You can send a private message to negotiate, but always be respectful. Lowball offers are generally considered rude. Some listings have an “Offer” button you can use.
• Buy Securely: Always complete the transaction through Depop’s “BUY” button. Never agree to pay outside the app (e.g., directly through PayPal or a bank transfer). Paying outside the app voids your buyer protection, meaning you have no recourse if the item doesn’t arrive or isn’t as described.

Becoming a Seller: Your Guide to Launching a Depop Shop

Selling on Depop can be a fun way to clear out your closet or a serious business venture. Here’s how to get started on the right foot.

Phase 1: Setting Up Your Shop

1. Switch to a Selling Account: In your profile settings, make sure your account is set up for selling and connect your payment accounts (PayPal and/or bank account for Depop Payments) to receive your earnings.
2. Craft Your Brand: Your shop’s name, profile picture, and bio are the first things buyers see. Create a cohesive brand identity. Is your shop focused on vintage, streetwear, or handmade items? Let your bio reflect that.
3. Define Your Shop Policies: Write a clear bio or create a separate “shop policies” listing. Cover topics like:
4. • Do you offer returns or exchanges? (Most Depop sellers don’t).
   • Do you ship internationally?
   • Are you open to swaps or trades?
   • How quickly do you ship items after a sale?

Phase 2: Listing Your First Item

Creating a great listing is the single most important factor for making a sale.

1. Take High-Quality Photos:
2. • Good Lighting is Everything: Natural daylight is best. Avoid dark, blurry photos taken at night.
   • Show the Item Clearly: Take photos from the front, back, and of any labels or interesting details. Be transparent and photograph any flaws (stains, rips, etc.).
   • Model the Item (If Possible): Photos of you or a friend wearing the item perform significantly better. They show buyers how the clothes actually fit. If you can’t model, use a flat lay on a clean, neutral background.
   • Create a Consistent Aesthetic: Using a similar background or photo style for all your listings helps build a professional-looking shop.
2. Write a Detailed and Descriptive Caption:
3. • The Title: Make it clear and concise. Include the brand, item type, and size.
   • The Description: This is where you sell the item. Describe the fit, fabric, and condition. Provide key measurements (e.g., pit-to-pit, length, waist) to help buyers confirm the size. Be honest about any flaws.
   • Use Relevant Keywords and Hashtags: Think like a buyer. What words would they search for? Include the brand, style (e.g., “y2k,” “boho,” “streetwear”), item type (“crop top,” “cargo pants”), color, and material. You can use up to five hashtags.
3. Set a Fair Price:
4. • Do Your Research: Search for similar items on Depop to see what they sold for. Factor in the item’s brand, rarity, condition, and original retail price.
   • Account for Fees and Shipping: Remember that Depop takes a 10% fee, and there will be a transaction fee (from PayPal or Depop Payments). You also need to account for the cost of shipping. Decide if you will offer free shipping (and build the cost into your price) or charge for it separately.

Phase 3: Making Sales and Managing Your Shop

• Be Responsive: Answer questions and offers from potential buyers promptly. Good communication builds trust.
• Ship Quickly and Securely: Once an item sells, package it carefully and ship it within the timeframe you promised. Depop allows you to purchase and print shipping labels directly through the app, which also handles tracking.
• Provide Excellent Customer Service: Include a thank-you note in your package. Follow up to make sure the item arrived safely. Positive reviews are vital for building your shop’s reputation.
• Stay Active: List new items regularly to keep your shop fresh and appearing in feeds. “Bumping” your listings (editing and re-posting them) can also push them to the top of search results.

Advanced Tips for Depop Success

Once you’ve mastered the basics, these strategies can help you level up your Depop game.

• Curate a Niche: Instead of selling a random assortment of items, focus on a specific style or era. Shops that specialize in 70s vintage, 90s streetwear, or handmade jewelry often build a more loyal following.
• Source Inventory Strategically: Top sellers don’t just sell from their own closets. They source inventory from thrift stores, consignment shops, wholesale suppliers, and estate sales. Learning how to spot undervalued gems is a key skill.
• Master Cross-Platform Promotion: Promote your Depop shop on other social media platforms like Instagram and TikTok. Create “get ready with me” videos or style hauls featuring your items to drive traffic to your shop.
• Understand the Algorithm: Depop’s algorithm favors active sellers who list frequently, use descriptive keywords, and get good reviews. Engaging with the community by liking and following others can also increase your visibility.
• Analyze Your Sales: Keep track of what sells well. Is there a particular brand, size, or style that is always popular? Use this data to inform your future sourcing and listing strategy.

The Future of Depop

Depop was acquired by Etsy in 2021, a move that solidified its position as a major player in the e-commerce landscape. This acquisition provides Depop with more resources to improve its platform, enhance buyer and seller protection, and expand its reach.

As the push for a more sustainable and individualistic approach to fashion continues, Depop is perfectly positioned for further growth. It represents a fundamental shift in how we shop, turning consumption into a creative and community-driven act. Whether you’re a buyer looking for that perfect vintage piece or an aspiring entrepreneur, Depop offers a unique and powerful platform to explore the world of fashion on your own terms.

Frequently Asked Questions (FAQs)

Q: Is Depop safe to use for buying and selling?
A: Yes, Depop is generally safe, provided you follow the rules. Always conduct transactions within the app using the “BUY” button. This ensures you are covered by Depop and PayPal’s Buyer and Seller Protection policies. Avoid any requests to pay or be paid outside the app.

Q: What are the fees for selling on Depop?
A: Depop charges a flat 10% fee on the total transaction amount (including shipping costs). In addition, there is a standard transaction fee from either Depop Payments or PayPal, which varies slightly by region but is typically around 2.9% + $0.30.

Q: How do I handle returns on Depop?
A: As a seller, you are not legally obligated to accept returns if a buyer changes their mind or the item doesn’t fit. However, you must accept a return if the item is significantly not as described (e.g., it has undisclosed damage or is the wrong item). It’s important to state your return policy clearly in your bio.

Q: Can I trade or “swap” items on Depop?
A: Yes, swapping is a common practice on the app. However, it is not officially covered by Depop’s protection policies. If you choose to swap, you do so at your own risk. The safest way to swap is for both users to agree on a price, purchase each other’s items through the app, and then ship them.

Q: What is “bumping” and should I do it?
A: “Bumping” is the practice of editing a listing (often by just changing a single character and saving it) to move it to the top of your followers’ feeds and search results. Depop allows this, and it can be an effective way to increase visibility for older listings. Most sellers bump their items once a day or every few days.

Q: How does international shipping work on Depop?
A: Sellers can enable international shipping in their settings. When listing an item, you can set a specific shipping price for different countries or a flat worldwide rate. Be sure to research shipping costs and customs requirements for any country you ship to, as they can be complex and expensive.